Combine the long-term loyalty, higher annual gift amounts, and the low attrition rate of Direct Payment and you've got good cause to celebrate. Give your donors a no-hassle, convenient way of putting their gifts to work fast and you'll receive more than your share of rewards such as:
Larger gifts: Good things don't always come in small packages. Research confirms donors contribute from 100 to 200% more when participating in monthly giving programs. Imagine double or triple the donations, minus the hassle and cost that accompanies constant reminders.
Significant savings: Lower processing costs alone can save you as much as 11.5 cents per donation. Add to that the productivity and cost savings from no more constant reminders, monthly bulk mailings, opening mail or frequent trips to the bank and you'll quickly realize the advantages of Direct Payment.
More stable, predictable cash flow: Emergencies and unplanned events are the very reasons you exist, but unfulfilled pledges and sudden changes in government contracts can put a major dent in your support capabilities, usually when they're needed most. Say goodbye to skipped pledges due to vacations or oversights. Consistent, scheduled donations let you plan for the future and invest in new programs with confidence.
|
Stronger, long-term relationships: Studies show donors will make larger contributions and stay with you for five to ten years. Plus, fulfillment rates for Direct Payment pledges are up to 50% higher than mail-based donor programs and renewal rates can be twice as high. Now we're talking commitment.
Every little bit helps: Lower administrative costs make even those small donations feasible, and you'll be amazed how fast they'll add up.
Enhanced image: Donors want reassurance that their hard-earned gifts are getting put to good use. By streamlining contributions, you send a clear message that you're a cost-conscious organization, committed to making every dollar count.
Better decision making and planning: Automation eliminates data entry errors. It's a whole lot easier to plan when you're working with accurate and predictable information. |
